"I see tremendous opportunity to lead WPIX to excellence, through hard work, innovation, and by creating value for our viewers and advertising partners."

Rich J. Graziano, President & General Manager of WPIX-TV

Richard Graziano Leaving Tribune Media

Posted by on Jun 7, 2016 in Press Releases, Rich Graziano, WPIX-TV (PIX11) New York | 0 comments

To the PIX family and Tribune Media colleagues and friends:

I end my 17-year career with Tribune grateful for the role the company has played in my development as a seasoned media professional and leader. This extraordinary multimarket, multiplatform journey has provided me with a clear view of unlimited opportunity that exists within this fascinating media landscape and revolution.

My Tribune career began in Boston in 1999 at WLVI and moved on from there to include various media platforms and markets including Connecticut, DC, Philadelphia and New York; all with great brands, talented people and fond memories.

Here in NY we have accomplished much at WPIX. I’m very proud of and thankful for the leadership team and all of the staff that is so dedicated and passionate about PIX 11. David Hyman and his team did great work gaining perspective around the power and scope of the PIX brand in New York and also transformed the look and feel of our on and off channel presentation.  Amy Waldman, Rolando Pujol and all of the news and digital teams implemented a digital innovation transformation, culminating in explosive increases in audience over 2 years, truly a worst to first case study. John Seminerio and his engineering staff built out a new and improved studio here in Manhattan and a cutting edge broadcast studio in Brooklyn located within the Barclays Center. We negotiated a favorable multi-year NY Mets deal, and brought the Yankees back to WPIX with a multi-year broadcast partnership with YES. WPIX increased share and ratings of news audience in all newscasts for many months in a row, and has been recognized with dozens of team and individual awards for outstanding journalism. Bob Marra and the entire sales team have created some exclusive alliances with powerful advertising partners and brands and should be proud that PIX 11 has increased core market share in 13 of the last 20 months in the most competitive media market in the US.

Moving forward, I am fortunate to be in the position where I am able to invest my time and resources in some exciting new initiatives in a variety of roles.

I view this moment as not only an inflection point in my career but also as a critical time in the creation and distribution of content in a brave new media landscape where I am excited and poised to play a pivotal role.

Thank you to all of the partnerships and aliiances formed in recent years that added value.  It was an honor to work with you.

Onward and upward –

Rich Graziano

Rich Graziano


President / GM WPIX, PIX 11

Publisher, President & CEO, Hartford Courant

Senior Vice President Broadcasting Tribune

Vice President & General Manager, FOX CT/The CT (WCCT-TV)

Richard Graziano has 26 years of extensive knowledge in media. He is known for his inspiration and drive for increasing performance within a wide range of media platforms, including radio, broadcast television, print, magazine, direct mail, mobile, video, digital solutions and social from multiple major markets: Boston, Hartford -New Haven, New York, Philadelphia, Washington DC, and Atlanta. An employee of Tribune Media for 17 years, Graziano is uniquely qualified as a seasoned transformational leader and operator. This extraordinary experience has provided him with a unique perspective of the dynamic revolutionary media landscape.

As the President and General Manager of WPIX-TV he was relentlessly focused on the transformation of Tribune’s #1 market flagship station. He recruited an all-new, all-star leadership team. He lead an audience and brand development research project with Norm Hecht and Nucleus Media. He implemented a digital dash transformation inspired  by the NY Times playbook, culminating in an extraordinary increase in audience over 2 years. Graziano lead the way to build a cutting edge broadcast studio in Brooklyn located within the Barclays Center, negotiated a favorable multi-year NY Mets deal, and brought the Yankees back to WPIX with an innovative multi-year broadcast partnership with YES. WPIX increased share and ratings of news audience in all newscasts for many months, and increased share and revenue within New York.

Prior to WPIX, Graziano was Publisher, President & CEO of the Hartford Courant and WTIC-TV /FOX CT and WCCT-TV. In 2009, Graziano assumed responsibility of the newspaper operations and created “CT1Media”, a multiplatform news gathering organization unlike any other in the country including print, magazine, direct mail, broadcast, digital, mobile, data, commerce, digital solutions, events and social. This unique opportunity where he orchestrated the merging of print, broadcast and digital, clearly illustrated the enormous power and potential of engaging content on multiple platforms.

Under his leadership, the first fully integrated cross media sales team was rolled out and local revenue and profitability increased as a result of this innovative new integrated media model.

From June 2008 through March of 2010, Graziano was Senior Vice President of Tribune Broadcasting, overseeing Hartford, Philadelphia and Washington Broadcast properties: WTIC, WTXX, WPHL, and WBDC. He was influential in creating strategic partnerships, and also helped bring the Phillies to WPHL and the Nationals to WBDC.

Throughout his career Graziano has made a commitment to serving the community. He has supported Gun Violence Awareness, Breast Cancer Awareness, Multiple Myeloma Research, The US Veterans’ Education Challenge, the “Fuel My School” educational program, UCP, NAACP, NYC Justice League and the National Action Network, all in NY. He has spearheaded and created programming for some of the markets most treasured events including: The NY Veteran’s day parade, Broadway and Brooklyn Boxing, Backstage on Broadway, the Manchester Road Race, Hartford and New Haven St. Patrick’s Day Parades and the Hartford Marathon. Graziano combined the power of broadcast, print and digital with the live political US Senate debates broadcast on FOX CT and courant.com. He also spearheaded the Battered Lives Series, focusing on domestic violence in Connecticut on a multiplatform level.

He sits on the Barclays Center Advisory Board, Zazoom Media Advisory Board, FitWorx advisory Board, and NY State Broadcasters Association Board. Past board work includes Interval House, Men Make a Difference – Anti Domestic Violence, Camp Courant, and the President of the Connecticut Daily Newspaper Association. He was a speaker and a panelist at Geno Auriemms’s annual conference on leadership, he was named to Hartford Magazine’s “50 Most Influential” list and has received numerous awards from organizations such as the Muscular Dystrophy Association, Camp Courant and Interval House for his dedication to helping children and families in the region.

Graziano went to Hartford in 2005 as Vice President and General Manager of the two Hartford market TV stations, WTIC and WTXX-TV.  Prior to Hartford, Graziano served as General Sales Manager at the Tribune owned and operated WLVI-TV 56 in his hometown of Boston for four years from 2001 to 2005. While at WLVI, he also served as local sales manager and national sales manager.

Graziano was part of the FOX family before joining Tribune. He served as national sales manager at FOX 5 in Atlanta and Regional Sales at FOX 25 in Boston – both FOX owned and operated stations. He started his media career in radio at KISS 108 and JAM’N 94.5 as an account executive.

Born and raised in Boston, Graziano is a “Double Eagle” attending Boston College, Carroll School of Management and Boston College High School.

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Broadway Profiles: Road to the Tonys

Posted by on Jun 2, 2016 in Events, Press Releases, Rich Graziano, WPIX-TV (PIX11) New York | 0 comments

“BROADWAY PROFILES: ROAD TO THE TONYS”

PIX11 PARTNERS WITH THE BROADWAY CHANNEL

 TO AIR EXCLUSIVE SPECIAL JUNE 4 AT 11PM ET

 

NEW YORK, May 28, 2016 – PIX11, Tribune Broadcasting’s New York flagship station, has partnered with The Broadway Channel to present “Broadway Profiles”, a series of specials about Broadway hosted by PIX11’s Emmy-Award winning anchor Tamsen Fadal. The latest installment, “Broadway Profiles: Making Tony History” will air on PIX11 on Saturday, June 4 at 11pm ET. “Broadway Profiles” will also air on WCCT in Hartford on Sunday, June 5 at 12 noon ET.

 

It’s Broadway’s biggest night and this year is hotter than ever as the 70th Annual Tony Awards take center stage.

 

It’s swept nearly every award so far this season; now HAMILTON is making history again at the Tony Awards – netting a record of 16 Tony nominations this season. Daveed Diggs, the Tony Award nominated actor who plays both Thomas Jefferson and The Marquis de Lafayette, talks about his friendship with President Obama, the difficulty of playing Jefferson and shows Tamsen his lightning fast rap style.  Plus appearances by Daveed’s co-stars in ‘Hamilton’, Tony nominees Leslie Odom, Jr. (Aaron Burr) and star and creator Lin-Manuel Miranda (Alexander Hamilton).

 

HAMILTON’s lyrical skill with the quill is undeniable. But, there’s another musical that’s flipping the script. Bluegrass and the Banjo are on Broadway in BRIGHT STAR brought to the stage by Steve Martin and Edie Brickell.  Broadway newcomer Carmen Cusack is nominated for a Tony and her co-star AJ Shively couldn’t be more excited. He sits down with Tamsen Fadal to talk and sing alongside Bennett Sullivan, whose Bango playing left Steve Martin not only grinnin’ but also pickin’ alongside him on stage.

 

Tony Award winner Billy Porter is out of his Kinky Boots and back on Broadway in SHUFFLE ALONG. The powerhouse musical is both making and celebrating Broadway history. Porter talks about why he’s afraid to call himself a Broadway star and the message this show delivers with every performance.

 

From actor to activist to playwright, Danai Gurira may slay zombies in ‘The Walking Dead’, but 8 times a week her words come to life in ECLIPSED where her pen is just as mighty as her sword.

 

What does it take to make it on Broadway?  Cynthia Erivo, the Tony nominated star of THE COLOR PURPLE, talks about the power of the voice.  Erivo has advice for women who dream of making it big on the stage.

 

PIX11 has set up a special section of the station’s website, http://www.pix11.com/backstageonbroadway, where the original on-air content will be housed and-live streamed. The hashtag #BACKSTAGEONBROADWAY has been created to create social engagement with fans through PIX11’s extensive social media channels.

 

In addition, each Thursday at 10pm, PIX11 News airs “Backstage on Broadway,” a weekly segment hosted by Tamsen Fadal, covering what’s trending on Broadway.

 

Tamsen Fadal and Broadway Channel SVP Matthew Hege serve as the executive producers for Broadway Profiles.

 

ABOUT PIX11:

Founded in 1948 and owned by Tribune Broadcasting, a division of Tribune Media, WPIX-TV (PIX11) has long been regarded as a groundbreaking station in New York. In 2006, PIX11 became the flagship station of the CW Television Network and PIX11’s award winning news, successful primetime programming, off-network sitcom favorites, public affairs shows and outstanding event coverage have contributed to the station’s success. The station has been honored with numerous awards for excellence including nearly 300 Emmy® Awards (two for Outstanding Morning News Program and multiple Awards for Outstanding Newscast.) PIX11 also has a long history of local sports coverage and in 2015 became the broadcast home of the New York Yankees. PIX11 is also the broadcast station of the New York Mets, since 1999. In 2014, PIX11 announced a long-term, exclusive content and marketing partnership with the Barclays Center in Brooklyn.  PIX11 is also home to the New Jersey Lottery drawings. PIX11 engages with audiences across multiple social platforms; find us on Facebook at facebook.com/pix11news, on Twitter, Instagram, Snapchat and Periscope: @pix11news. For more information visit www.pix11.com.

 

The Broadway Channel:

The Broadway Channel is the premiere network for Broadway video content, reaching millions of theater fans through a wide spectrum of media outlets. The Broadway Channel’s digital network includes dedicated channels with a host of cable partners including Cablevision, Verizon and RCN. The BroadwayChannel’s digital network also reaches Manhattan hotel guests daily and national audiences through many additional media outlets. For more information, visit http://www.broadwaychannel.com.

 

 

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Broadway Boxing: Presented by Brooklyn Boxing on PIX11

Posted by on May 19, 2016 in Events, Press Releases, Rich Graziano, WPIX-TV (PIX11) New York | 0 comments

 

Broadway Boxing: Presented by Brooklyn Boxing – Sat, May 21st at 7p only on PIX11!

“As PIX11 continues to be a local destination for sports, we are pleased to announce our second boxing special,” said Rich Graziano, President/GM, PIX11. “‘Broadway Boxing’ will air in partnership with DiBella Entertainment, presented by BROOKLYN BOXING, Nissan of Queens, Optyx, and Azad Watches, and give boxing fans a behind-the-scenes look at local boxing talent, while reaffirming our commitment to bring the highest quality sports programming to our viewers.”

“We have worked for 12-plus years developing the ‘Broadway Boxing’ brand in New York and throughout the country,” said Lou DiBella, President of DiBella Entertainment. “It is the finest local television boxing series in the US, showcasing New York area and international talent and developing future stars. We are thrilled to partner with PIX11 and to introduce the series to its New York viewers. PIX11 is quintessentially New York and a media force in the tri-state area. Under Rich Graziano’s leadership, this is evidenced by its local sports programming. ‘Broadway Boxing’ belongs on PIX11.”

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PIX11 To Air Broadway Boxing: Presented By Brooklyn Boxing

Posted by on May 18, 2016 in Press Releases, Rich Graziano, WPIX-TV (PIX11) New York | 0 comments

Andy & Brian on Boxing

PIX11 PARTNERS WITH DIBELLA ENTERTAINMENT TO AIR BROADWAY BOXING: PRESENTED BY BROOKLYN BOXING™

SATURDAY, MAY 21ST

 

New York, NY – May 18, 2016PIX11 is pleased to announce it has partnered with DiBella Entertainment, one of the top boxing promotional companies in the world based in New York, and Barclays Center, Brooklyn’s landmark sports and entertainment arena, to broadcast “Broadway Boxing: Presented by BROOKLYN BOXING,” a 90-minute special airing on Saturday, May 21. Sponsored by BROOKLYN BOXING, Nissan of Queens, Optyx, and Azad Watches,“Broadway Boxing” will air directly following the PIX11 broadcast of the New York Mets’ home game against the Milwaukee Brewers, which starts at 4:10 p.m ET.

 

Hosted by boxing expert and play-by-play announcer Brian Custer and PIX11 Sports Anchor Andy Adler, “Broadway Boxing” will feature a look back at some of the most exciting moments of the series, voiced by award-winning actor Danny Aiello, and a recap of the March 30th 10-round New York State middleweight title matchup between local prospects Chris Galeano, of The Bronx, and Devaun Lee, of Queens. Galeano and Lee will be in the PIX11 studio at Barclays Center to discuss the aftermath of their heated contest.

 

“Broadway Boxing” will also include an interview with Lou DiBella, President of DiBella Entertainment, who launched the “Broadway Boxing” series in 2004 as a combination of live programming and taped-delayed broadcasts. “Broadway Boxing” is currently the longest running independently produced boxing series. DiBella will delve into the history of the series, the importance of club shows and how the grassroots nature of such allows the sport to thrive.

 

“Broadway Boxing” will feature a segment hosted by PIX11’s Andy Adler on women’s boxing, with fighters Heather Hardy, who is undefeated in six fights at Barclays Center, and Amanda Serrano in studio giving their thoughts on the growth and development of women’s boxing and the challenges females continue to face in what has predominantly been a male-driven sport.

 

The broadcast will preview the eagerly anticipated Keith Thurman-Shawn Porter WBA welterweight title bout that will be televised live by SHOWTIME CHAMPIONSHIP BOXING on CBS from Barclays Center on Saturday, June 25.

 

“As PIX11 continues to be a local destination for sports, we are pleased to announce our second boxing special,” said Rich Graziano, President/GM, PIX11. “‘Broadway Boxing’ will air in partnership with DiBella Entertainment, presented by BROOKLYN BOXING, Nissan of Queens, Optyx, and Azad Watches, and give boxing fans a behind-the-scenes look at local boxing talent, while reaffirming our commitment to bring the highest quality sports programming to our viewers.”

 

“We have worked for 12-plus years developing the ‘Broadway Boxing’ brand in New York and throughout the country,” said Lou DiBella, President of DiBella Entertainment. “It is the finest local television boxing series in the US, showcasing New York area and international talent and developing future stars. We are thrilled to partner with PIX11 and to introduce the series to its New York viewers. PIX11 is quintessentially New York and a media force in the tri-state area. Under Rich Graziano’s leadership, this is evidenced by its local sports programming. ‘Broadway Boxing’ belongs on PIX11.”

 

Sponsored by:

ABOUT PIX11

Founded in 1948 and owned by Tribune Broadcasting, a division of Tribune Media, WPIX-TV (PIX11) has long been regarded as a groundbreaking station in New York. In 2006, PIX11 became the flagship station of the CW Television Network and PIX11’s award winning news, successful primetime programming, off-network sitcom favorites, public affairs shows and outstanding event coverage have contributed to the station’s success. The station has been honored with numerous awards for excellence including nearly 300 Emmy® Awards (two for Outstanding Morning News Program and multiple Awards for Outstanding Newscast.) PIX11 also has a long history of local sports coverage and in 2015 became the broadcast home of the New York Yankees. PIX11 is also the broadcast station of the New York Mets, since 1999. In 2014, PIX11 announced a long-term, exclusive content and marketing partnership with the Barclays Center in Brooklyn. PIX11 is also home to the New Jersey Lottery drawings. PIX11 engages with audiences across multiple social platforms; find us on Facebook at facebook.com/pix11news, on Twitter, Instagram, Snapchat and Periscope: @pix11news. For more information visit www.pix11.com.

 

ABOUT DIBELLA ENTERTAINMENT

In May of 2000, Lou DiBella launched DiBella Entertainment (DBE), a full-service sports and entertainment company, which has become one of the most successful promotional entities in boxing. Serving as matchmaker, television distributor, marketing advisor, and promoter, DiBella has developed an exciting stable of championship caliber, world-class fighters. DBE clearly established itself as an industry leader with the successful launch of its monthly-televised “Broadway Boxing” series in April 2004. Prior to becoming a promoter, DiBella held an 11-year tenure as the Senior Vice President of HBO Sports. He is also a well-known fixture in the film industry, having worked as an Executive Producer for the film “Love Ranch”, as an Associate Producer on “The Fighter”, and making his acting debut in “Rocky Balboa”. The President and Managing General Partner for the Richmond Flying Squirrels baseball team, DiBella proudly wears his 2010, 2012 and 2014 World Series rings, as his team is the class AA affiliate to the San Francisco Giants. In 2014, DiBella was inducted into the New York State Boxing Hall of Fame. You can find DiBella Entertainment on Twitter @loudibella and on Facebook at Facebook.com/DiBella Entertainment. For more information, please visit www.dbe1.com.

 

ABOUT BROOKLYN BOXING™

Upon opening in 2012, Barclays Center brought major championship boxing back to Brooklyn after more than 50 years. Over the past four years, the BROOKLYN BOXING platform has hosted more than 100 bouts and more than 20 world title fights while giving local fighters their own shot in the spotlight. In April 2016, BROOKLYN BOXING extended its brand by creating an active wear and lifestyle apparel line that is available at www.BrooklynBoxingShop.com. BROOKLYN BOXING is proudly presented by AARP.

 

MEDIA CONTACTS:

For PIX11: Jessica Bellucci Jessica@TribuneMedia.com

For DBE: Kevin Rooney Kevin@dbe1.com

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